![]() ![]() Ī Broker’s Use of the Fair Housing Poster Failure to follow HUD guidelinesĮven though it is required, a broker or agent will not be subject to any penalties for failing to display the fair housing poster. purchase a dwelling in a residential development.engage the services of the broker to list or locate a dwelling or.The fair housing posters need to be placed where they can be easily seen by a person seeking to: Later, the poster is to be displayed in the model dwellings whether or not the dwellings are sold through a broker. However, if a dwelling is marketed as part of a residential development, the fair housing poster needs to be displayed by the developer during construction of the development. Thus, if you hold an open house at an SFR listed for resale, you are not required to display the fair housing poster at the residence. at any dwelling offered for sale, other than single family residences (SFRs).The fair housing poster needs to displayed: The fair housing poster is available at any HUD office. The HUD issues guidelines which require real estate brokers selling or renting single family residences (SFR) to display a fair housing poster. Selective stereotypical use of media or human models in an advertising campaign can also lead to discrimination against minority groups. Indicating a preference by age is an exclusion from unlawful age discrimination when marketing qualified 55-or-over residences or communities. Preferences are often voiced in prejudicial colloquialisms and words such as restricted, exclusive, private, integrated or membership approval. Words or phrases indicating a preference in violation of the rights of persons from protected classes include: To best protect themselves, a broker refuses to use phrases indicating a wrongful preference, even if requested by a seller or landlord. Words in a broker’s real estate advertisement that indicate a particular race, color, sex, sexual orientation, handicap, familial status or national origin are considered violations of the Federal Fair Housing Act (FFHA). Related video:Īdvertising Guidelines for Sales and Rentals When published, the preference can lead to a claim of discriminatory housing practices by a member of the protected class. The selective use of words, phrases, symbols, visual aids and media in the advertising of real estate may indicate a wrongful discriminatory preference held by the advertiser. HUD guidelines also help the broker, developer and landlord avoid signaling preferences or limitations for any group of persons when marketing real estate for sale or rent. The guidelines are the criteria by which HUD determines whether a broker has practiced or will practice wrongful discriminatory preferences in their advertising and availability of real estate services. Real estate advertising guidelines are issued by the Department of Housing and Urban Development (HUD). ![]()
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